Key Takeaways:
- People pay for the value and great experience they get from your brand.
- Letting customers share their experiences in their own words makes it easy for the new customers to trust us and invest in us.
- Testimonials should include the person’s name, title, company and picture.
We live in a world where our customers want to prove that your products and services are solving a problem. Reading about your business from your website and social media posts is no longer enough for them. They want to hear it from customers who have experienced your value. This is why customer testimonials are important to any business. Take an example of the farming industry, there are so many services offered by businesses in the industry. It can be greenhouse farming, livestock farming or even cash crop farming such as cotton. In order for you to stand out from the rest, you have to be loved by your customers.
We have been in business for a good number of years and our major aim is to get our customers satisfied. As they say, if you want to get more trusting new customers, then give your current customers quality. People pay for the value and great experience they get from your brand. Hence, sell experience.
The question is, how can you use the testimonials as a farmer to grow your business? I know so many farmers have great feedback from their customers but don’t know how to use it to attract more customers. Worry not. I will share some amazing ways you can leverage on them to not only grow your business but also grow an authentic fanbase for your business on social media.
Share photos and feedback forms
When sharing feedback, you can’t let your customers be anonymous. How else are we going to trust the feedback? The biggest difference is the face, the name and what you have achieved through your collaboration. Photos make your testimonials more personal, more real. Remember, pictures of faces are super powerful in marketing and making your audience believe you.
We often share photos of farmers in their greenhouses and also share the location of the greenhouses.
The question is, can you share proof that you are the brand behind the project? Where are the photos or even feedback forms?
Creating videos throughout the journey and sharing them
Farming is a journey. You can work closely with the farmers through the preparation, planting up to the harvesting season while making sure they are giving their crops the right attention. For instance, we not only install greenhouses for our customers. We also walk with them through the journey to ensure that they are making the right decisions until their harvest time. The experience is all that matters to us.
Through this, we have filmed – as shown below- some farmers throughout the process and shared on our YouTube channel. By letting the customers share their experiences in their own words makes it easy for the new customers to trust us and invest in us. Additionally, this creates a fanbase that loves the brand and talks about us.
Watch out on User Generated Content
Unlike filmed testimonials by a brand, user generated content is content in any form -videos, texts, photos, reviews – created by other people. Mostly, brands don’t invest any money for these people to create the content. It can be consumers genuinely sharing about the product’s review.
For brands to identify user generated content from social media, they will have to do a lot of social listening. This can involve the use of tools such as Brands Eye to watch any mention of your brand on the social media platforms and even the entire internet.
As shown below, Pick n Peel as a brand can repost the video on their pages.
UGC is very powerful in creating trust, driving purchasing decisions and inspiring brand loyalty. Brands are encouraged to engage such content by either sharing it to their social media platforms or even share a comment.
The Bottom Line
The more information in a testimonial, the more credible it is. Testimonials should include the person’s name, title, company and picture. If you cannot find any happy clients willing to let you put their name on your website, anonymize the testimonial by using initials and the industry. As illustrated in Orbit Media.
Now that you have the tips, go ahead and excite your prospects with the testimonials you have been collecting.
